Swimming Pool Industry Day Belgium becomes PoolXpo: one clear name for the entire swimming sector
From 2026 onwards, ZwembadBranche Dag België will continue under a new name: PoolXpo. With this name, we want to create a single, recognizable brand identity that immediately clarifies what the event stands for in both Flanders and Wallonia: a professional trade fair that brings together the entire swimming pool sector. The name PoolXpo is more fitting...