From 2026 onwards, ZwembadBranche Dag België will continue under a new name: PoolXpo. With this name, we want to create a single, recognizable brand identity that immediately makes it clear in both Flanders and Wallonia what the event stands for: a professional trade fair that brings together the entire swimming pool sector.
The name PoolXpo is more in line with the broad target group of pool builders, public pool employees, installers, suppliers, local authorities, and companies where a pool is part of their operations. In short, anyone who is professionally active in or around the swimming pool sector. The new name also reflects our ambition to further grow the event in the coming years into the annual reference point for the Belgian swimming pool sector.
The meeting place for the Belgian swimming industry
As before, our trade fair remains an extra meeting place for and by professionals from the swimming pool sector. Meeting, gaining inspiration, and sharing knowledge are central. Visitors can discover the latest trends and developments in the exhibition hall and participate in inspiring knowledge sessions with practical and useful advice. Throughout the day, there will be plenty of opportunities to catch up with colleagues, suppliers, and other industry professionals.
New location: Brabanthal in Leuven
PoolXpo will move to the Brabanthal in Leuven in 2026. This modern and easily accessible event hall offers ample parking and a comfortable setting for an efficient trade fair day. Thanks to its central location, the venue is easily accessible for professionals from all over Belgium.
Practical information
PoolXpo will take place on Thursday, March 5, 2026, from 9:00 a.m. to 4:00 p.m. Admission is free for professionals in the swimming pool sector. You can register via this page.