A world without social media is unimaginable, and developments are happening fast; it is still very much in flux. Facebook now seems to be mainly for 'boomers', and real life is suddenly 'in' again thanks to BeReal. In any case, more and more people are using social media platforms, so social media is and will remain an important medium. It is also very suitable for the swimming industry to reach (potential) customers. But which platform should you use for this? Is Facebook still hip? Or should you be on TikTok and BeReal these days? And is it still possible to score organically on social media without advertising? What is the role of hashtags, AI, algorithms, and short-form videos in this rapidly evolving digital world? Kristof D'hanens, a social media expert at I Like Media, will present the latest trends and developments in social media during this session. Using current figures and examples from the swimming pool industry, he will illustrate the changes in the social media landscape. He will also share practical tips and strategies on how you can make the most of this to attract visitors to your swimming pool.
Kristof d’Hanens (I Like Media)
This knowledge session will be held at 10:00 a.m. and 12:00 p.m. in Knowledge Dome #3.
This knowledge session is part of the Swimming Pool Industry Day. For more information, visit zwembadbranche.be/dag.