Would you like to escape the hustle and bustle of everyday life and recharge your batteries by gaining inspiration and catching up with colleagues? Then come to the first edition of the Swimming Pool Industry Day in Belgium. There you will find an exhibition area with many suppliers to the industry, and there will be plenty of opportunity to meet colleagues from all over the country. And of course, there will also be an extensive knowledge program with various sessions given in both Dutch and French. Which ones will you attend?
A lifetime of swimming fun: achieving goals together
Morganne Lambrechts – The Flemish Swimming Federation
As an advocate for swimming sports in Flanders, Zwemfed is committed to offering a wide range of activities in the pool, ranging from relaxed recreational swimming to competitive swimming sports. In recent years, there has also been a strong focus on promoting high-quality swimming schools and extensive cooperation with—and support for—public partners. It also focuses on the period prior to construction in order to be able to respond optimally to a diverse range of swimming sports and other activities. With its extensive knowledge of the requirements, Zwemfed knows exactly what needs to be done. In this inspiring session, Morganne Lambrechts delves deeper into the facets of lifelong swimming enjoyment. How you can continuously promote the enjoyment and benefits of swimming on all fronts. And what tools, training, and customized guidance are available for this. But also how the content and infrastructure of the offering can be tailored to local needs. Would you like to know how you can give your visitors a lifetime of swimming pleasure and show potential visitors how healthy and fun swimming is? Anyone involved in designing or facilitating this is welcome to discover how Zwemfed can work with you to achieve these swimming goals.
Trends in social media: how do you reach visitors?
Kristof d’Hanens – I Like Media
A world without social media is unimaginable, and developments are happening fast; it is still very much in flux. Facebook now seems to be mainly for 'boomers', and real life is suddenly 'in' again thanks to BeReal. In any case, more and more people are using social media platforms, so social media is and will remain an important medium. It is also very suitable for the swimming industry to reach (potential) customers. But which platform should you use for this? Is Facebook still hip? Or should you be on TikTok and BeReal these days? And is it still possible to score organically on social media without advertising? What is the role of hashtags, AI, algorithms, and short-form videos in this rapidly evolving digital world? Kristof D'hanens, a social media expert at I Like Media, will present the latest trends and developments in social media during this session. Using current figures and examples from the swimming pool industry, he will illustrate the changes in the social media landscape. He will also share practical tips and strategies on how to make the most of this to attract visitors to your swimming pool.
Visiting the Swimming Pool Industry Day costs you nothing at all. Access to the exhibition floor, all knowledge sessions, snacks, drinks, parking: everything is free with pre-registration. Register todayatvia this link.
Click here for more information about the exhibitors at the exhibition square.
Read more about other knowledge sessions here.